Competition heats up in iPhone market


Source: somefool ∴ Matt / flickr

“The competition for the iPhone market in Singapore is getting keener, with all three telcos now offering the device.

The competition started on Tuesday night with SingTel tweaking its iPhone plans to make them more attractive.

On Wednesday, M1 announced that it will offer a 12GB data bundle for its lower-end iPhone plans, which previously offered 10GB. The data charges are also now capped at a lower S$30.

It was a response to StarHub’s announcement earlier in the day of a S$30 cap to its data charges.”

(Source: Channelnewsasia.com, 9 Dec 09)

  1. Which market structure best describes the situation earlier this year?  Why?
  2. Which market structure best describes the current situation?  Why?
  3. What kind of competition are we seeing?
  4. Who do you think benefits the most from it?

Comments are closed.