
Source: #PACOM / flickr
“Cabbage from Kanagawa and leek from Tokyo…imported by Singapore over the last two days, were found to contain radioactive contaminants, said the Agri-food & Veterinary Authority (AVA).
As a result, a suspension on importing fruits and vegetables has been extended to the entire Kanto region…part of a slew of measures…amid growing food safety concerns, two weeks after the Fukushima nuclear power plant was hit by a massive magnitude-9 earthquake and then a tsunami.
Since last Friday, all consignments of fruits, vegetables, seafood, meat, milk and milk products imported from Japan have been subjected to a ‘hold-and-test’ process…products will be released for sale only after test results show no signs of contamination.
To date, import of milk, milk products, seafood and meat from parts of the Kanto region, as well as Fukushima prefecture, has also been disallowed. No fruits and vegetables from Ehime are allowed in either…
Japanese restaurants The Sunday Times spoke to said business had gone down by as much as 30 per cent, and it might get worse with the latest ill tidings…
The manager of Fukuichi Japanese Dining, Ms Lynn Tiu, 44, said the outlet no longer gets its greens from Japan. ’Instead… from Malaysia or local suppliers…fish, our supplier gets it from many places around the region…no longer import from any places in Japan.’
Chef-owner of Nagomi Restaurant Satoru Nada said he had been getting more phone calls from anxious customers. But despite assurances, business has dropped by a third.
Still, the bad news has not deterred customers like Mr Adrian Tan, 39. The project supervisor said he would continue to patronise his favourite Japanese eateries. ‘Because if they fold after this, where will I get my Japanese food fix?’
…Jimmy Lim, 28, said he had stopped going to Japanese eateries altogether. He used to visit them at least twice a week.
‘I know it’s safe but, still, you can never be sure. I’ve even stopped buying Japanese products from the supermarkets,’ he said…’”
Source: Straits Times, 27 March 2011
Questions:
- Due to the earthquake, and resultant tsunami and nuclear crisis, explain how you would expect the market in Singapore for Japanese food items to be affected.
- Due to the earthquake, and resultant tsunami and nuclear crisis, explain how you would expect the market in Singapore for Japanese cuisine to be affected.
(Revisit these questions after you learn more about the concept of elasticity of demand and supply. Also consider factors that are outside the scope of this extract if possible.)








